Thursday, September 18, 2008

Yonghe Dawang

Yonghe Dawang is a fast-food restaurant that specializes in noodles. Yonghe Dawang opens its first restaurant in Beijing in Dec, 12, 1995. Until 2005, Yonghe has branches throughout china, with over 70 restaurants in major chinese cities including Shanghai, Beijing, Shenzhen, Hangzhou, Jinan, and Suzhou. In 2004, Yonghe King merged with one of the largest fast-food chain in Philipine, Jollibee, which is created by Chinese Filipino Mr. Tony Tan Caktiong in 1970.

The logo of the chain is a bowl of steaming noodle since its grand opening. There is a prank online page stating the logo was not a human face almost identical to KFC's Colonel Sanders and only changed to the bowl of noodle after a lawsuit in 2005. However, truth is Yonghe's unique logo has been what it is now ever since the beginning and there is no record of such lawsuit between KFC and Yonghe.

However, the name of Yonghe King is not as unique as it should be. There are several other chinese restaurant chains use the word "Yonghe" in their titles, including Yonghe Dou-jiang a famous breakfast orientated Soy Milk chain from Taiwan.

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